The visual communication that I chose to compare to the model was some Branding done by design studio Analogue from Leeds for a bar called the 'Lockside lounge' in Camden. The brief for the job was to create a new logo, cocktail menu and stationary set, including business cards. The client wanted a set of designs that would reflect both the industrial. vs. nature theme.
I find that this brief, much like any of the briefs completed by Analogue has been very successful, It is clear that the designer has fully understood the wants of the client, and has brought a greatly considered piece of graphic design to the table. The designs reflect the wants of the client, through its presentation. The use of technical style illustrations usually employed to communicate between constructers/architects etc used throughout the menu, and the finishing effect of each promotional piece, which has been made to look like it has been naturally weathered by the elements, combine forcefully to echo the client's wants. These images are also seen in black and white, an interlinking reminder of the type of graphics seen within the era of industrial revolution, where machinery was heavily celebrated within magazines and newspapers.
The piece is quite easy to decode by its audience as it is not emphatically entropic, It is easy to translate that the work created for a bar, however it is not completely redundant in its design decisions. The 'Lockside' meaning, Water side - nearing a lock, may have quite nautical connotations however the designers have not followed a pronounced nautical motif. Its waterside roots are instead communicated through details such as old sailor style tattoo typography and the inclusion of sea birds. Therefore there are no obvious locations in when communication would fail between Information source, channel and destination.
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