Advertising strategy. (Emotive)
Required speaking to the masses.
Global print campaigns.
Imagery of britannia and royalty suited all domestic and imperial markets.
High feeling Strategy.
Becoming part of the story and becoming involved.
Becoming part of the story and becoming involved.
New media based on (ICTS) such as the internet and mobile phones, invite us to think in exciting new ways about advertising as an industry and communication process. (Spurgeon, 2008)
Engaging with an audience as a pose to transmitting ideas - Cybernetic. Audience becomes more involved.
Kaiser Chiefs bespoke album.
Kaiser Chiefs bespoke album.
Client gets involved co-creating the campaign. Lead singer of kaiser chiefs wanted to emotionally engage with his audience.
There has been a shift in the 21st century from mass to my media. Creative advertising has become much more targeted. Characterised by audience involvement. Advertising becomes much more personalised.
Viral advertising. Peer to Peer unpaid communication of content originating from an identified sponsor using the internet to persuade or influence an audience.
Biggest creative idea since the invention of the wheel is the internet. -Trevor Beattie.
Enables lots of small ideas to circulate.
Biggest creative idea since the invention of the wheel is the internet. -Trevor Beattie.
Enables lots of small ideas to circulate.
Examples such as viral videos prove this to be an exciting prospect.
Viewer generated content - Case study, coke and mentos.
Viewer generated advertising - Advertising worth US$10 million dollars to mentos worth more than half its annual advertising budget.
New media allows the 'brand' to make conversation with the audience.
This famous coke/mentos video currently has 16,368,526 views.
Viewer generated advertising - Advertising worth US$10 million dollars to mentos worth more than half its annual advertising budget.
New media allows the 'brand' to make conversation with the audience.
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